Hamills Rotorua

1271 Fenton Street, Rotorua

P: 07 348 3147

F: 07 348 3146






For over five decades the Hamill name has been synonymous with hunting, fishing and the great outdoors. The local store is an iconic Rotorua business which has been in the same block since its inception in 1955 when the legendary Bill Hamill started his own hunting and fishing retail outlet. Bill was renowned for his expertise in fishing and firearms, and when he opened his store in the mid-fifties it became an instant success. He set the benchmark for a store of its kind in the country and this fine tradition continues to this day. Over the years the store has held strong to two key elements; namely, stocking a quality range of gear and having staff who are knowledgeable, experienced and passionate about the outdoors. It’s proved a winning formula. Like Bill Hamill who willingly passed on his expertise to his valued customers, the team at Hamills are enthusiastic, experienced and customer focused. Half a century on the Hamill’s tradition is stronger than ever in delivering the finest range of fishing and hunting gear and advice. The store is a recognised leading authority for hunting and fishing information and equipment. Hamills skilled and experienced staff really know what they’re talking about and enjoy helping customers make the best purchasing decisions. The store’s buying power ensures the great value-for-money reputation for which its famous. ‘‘We carry quality hunting and fishing equipment, and back it up with customer service that is second to none,’’ says manager, Brad Hill.

OPEN 7 DAYS:  Monday - Friday 8.30am - 5.30pm.  Saturday,  9.00am - 4.00pm.  Sunday 9.00am - 3.00pm.


Brad Hill - Manager

Brad Hill is an avid surfcaster, fresh water fisherman, duck shooter and hunter. He captained the Hamills team in a fishing competition at Northland’s Ninety Mile Beach