About Us


For over five decades the Hamills name has been synonymous with hunting, fishing and the great outdoors.
The first store is an iconic Rotorua business which has been in same block since its inception in 1955 when the legendary Bill Hamill started his own hunting and fishing retail outlet.

Bill was renowned for his expertise in fishing and firearms, and when he opened his store in the mid-fifties it became an instant success. He set the benchmark for a store of its kind in the country and this fine tradition continues to this day.
Over the years the Hamills name has held strong to two key elements; namely, stocking a quality range of gear and
having staff who are knowledgeable, experienced and passionate about the outdoors. It’s proved a winning formula.

Like Bill Hamill who willingly passed on his expertise to his valued customers, the team at Hamills online are enthusiastic, experienced and customer focused. Half a century on the Hamill’s tradition is stronger than ever in
delivering the finest range of fishing and hunting gear and advice.

Hamills Online

Hamills online is dedicated to bring quality products at competitive prices to the outdoor men and women of New Zealand. Our goal is to be able to show you the latest products and provide an ever changing list of offers so you can capitalize on Hamills buying power.

Our Promise

We want you to be happy and shop with us regularly so if there is an issue we will listen and do our best to put it right.